WECHAT SCRM

WeChat Ecosystem Solutions

A digital system built around mini programs, official accounts, Channels, WeCom and WeChat Pay that connects acquisition, operations, conversion, retention and analytics in one loop.

  • Channel QR codes
  • Community ops
  • SOP automation

About SCRM

SCRM stands for Social Customer Relationship Management. An evolution of traditional CRM, it uses social tools to communicate personally with customers, brings them into the company's marketing system and drives acquisition, operations and conversion through two-way interaction — a customer management and marketing tool built for the private-domain era.

SCRM illustration: WeCom conversations, customer engagement and data analytics
  • Personalized outreach
  • Two-way interaction
  • Acquisition · conversion

Rich private-domain growth tactics for cost-effective acquisition

Multiple private-domain growth tactics help companies acquire customers at low cost and high efficiency

  • Friend referrals

  • Red packet campaigns

  • Task campaigns

  • Blind box campaigns

  • Lucky draws

  • Fun quizzes

Customer growthCustomer group growth

  • Customer growth

    Acquisition campaigns encourage customers to share and invite new contacts to add staff on WeCom, rapidly growing the private-domain customer base

    +35%+68%+42%

  • Customer group growth

    Community campaigns encourage customers to join groups, and shared group posters spread layer by layer so more customers join and communities grow exponentially

    +52%+78%+63%

A smart content hub that standardizes customer service

Give staff ready-made quick replies for multiple scenarios and service types to improve service efficiency and accuracy

  • Quick replies

    Give staff ready-made quick replies for multiple scenarios and service types to improve service efficiency and accuracy

    Support agent using quick replies with a customer

    Quick replies

    1. 1Welcome! Feel free to ask anything — I'll reply as soon as I can.
    2. 2Could you share your order number or the phone number used to place the order? I'll check the shipping status for you.
    3. 3Your issue has been resolved. Anything else I can help with? If not, have a great day!

  • Smart radar

    Tracks customer visit duration and paths automatically, and alerts staff to browsing activity in real time so they can catch sales opportunities

    Staff viewing customer browsing activity in real time with smart radar

  • Marketing posters

    Provide staff with holiday, customer care and other poster assets that they can send from the chat sidebar in one click

    Marketing poster mockup: a marketing team holding tablets

    Marketing posters

    • Holiday posters
    • Customer care posters

  • Smart forms

    Capture private-domain customer data efficiently, pair with acquisition campaign rewards and sync with the sidebar and customer activity

    Smart form:

    Capture private-domain customer data efficiently

    Works with acquisition campaigns and rewards

    Smart form

    NamePlease enter
    PhonePlease enter
    AddressPlease enter

Smart engagement tools that help staff reach customers more efficiently

Create automated customer follow-up SOPs so staff can send marketing assets in one tap at each touchpoint and serve customers efficiently

  • Smart mass messaging

    Configure message content centrally, notify staff in one click, and let them send from mobile or desktop with a single tap.

  • Smart Moments

    Build a Moments operations hub with centrally managed assets so staff can publish to Moments in one click and work more efficiently.

  • Customer SOPs

    Create automated customer follow-up SOPs so staff can send marketing assets in one tap at each follow-up touchpoint.

  • Customer red packets

    Configure customer red packets centrally so staff can send them from the sidebar, activating customers and building closer relationships.

360° customer management with sharp private-domain insights

Complete customer information — profiles, tags, follow-ups, activity and orders — so you can see the full picture at a glance

  • Customer details

    Complete customer information — profiles, tags, follow-ups, activity and orders — so you can see the full picture at a glance

    High-value clientPurchased product AInterested in BActive user

  • Customer group management

    Manage customer groups in one place, search communities by owner or group name, and review members and group data

  • High-value clients
  • Active users
  • Prospects
  • Dormant clients
  • Churned clients

  • Customer profiles

    Build multi-dimensional customer profiles to understand intent and accelerate conversion

  • Customer tags

    Multi-dimensional tags help companies build smart profiles, with manual and automatic tagging

  • Customer stages

    Define custom customer stages to support follow-up and service and give clear visibility into progress

Not just tools — hands-on growth support

From product training to industry updates, we support your private-domain growth end to end

  • Private-domain marketing advisor

    • Private-domain health check
    • Tailored growth plan for your business

  • AI and human support

    • 7×12 online customer support
    • Five-to-one dedicated service group

  • Product training

    • SCRM feature walkthrough
    • Hands-on configuration support

  • Industry updates

    • Latest WeChat ecosystem rule changes
    • Latest industry trends

Want to learn more?

Contact Us